Analytics and reporting for a septic company
A septic owner should be able to answer one question on the first of every month: how many pump-outs, inspections and install estimates came from each channel, and what each one cost. Most cannot, because the Google Ads report shows clicks, the Facebook report shows reach, the phone shows a call log, and nobody has put them in one place with the schedule.
The dashboard is simple. Calls and forms by source, how many were answered, how many booked, the ticket and the cost. Google Ads, Meta, the profile, the customer-list texts and referrals each get a row. From that, the cost per booked pump-out is a number and next month's budget decision is obvious. The benchmark report sits beside it so you can see your review count against your state's median.