Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 9,348 public Google Business Profile listings of septic companies across 50 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Google now answers "how much does septic pumping cost near me" above the map. Whose price is it quoting?
- Thanksgiving is the biggest septic weekend of the year, and most companies show no weekend hours
- Hiring a marketing agency or freelancer for a septic company versus doing it yourself: red flags, fair prices, and why trial first
- Seasonality for septic companies: when the phone rings, when it does not, and a month-by-month plan for the slow weeks
- Pricing and quoting for septic companies: posting the pump-out range, good-better-best for installs, deposits, and how price shapes your marketing
- Missed calls and follow-up for septic companies: what a call that rings out on the lid costs, and the text that saves it
- Septic company website essentials: the seven things the site must do, the price question, and a page for every service
- How a septic company shows up in ChatGPT, Perplexity and Google AI answers when someone asks who pumps tanks in their county
Contact
Corrections, questions about the data, or press: text or call (385) 527-6736.